Simple Plans. Flexible Capacity. No Surprises.

Traditional agencies sell hours. You brief them, they estimate weeks of work at an hourly rate, and you hope the final invoice matches the quote. We sell output. Every build is scored against a transparent attribute system, mapped to a size (XS–XL), and priced at a fixed token cost. You see exactly what you're paying for before you approve it. No timesheets. No scope creep.

Tokens are our unit of output. When you submit work, we score it against a published set of attributes — things like layout complexity, data sources, dynamic behaviour, and QA scope. That score maps to a t-shirt size (XS to XL), and each size has a fixed token cost. You can see the full scoring rationale for every build. It's designed to be completely transparent.

Tokens don't roll over — and that's by design. It keeps momentum on both sides. You're incentivised to keep shipping, and we're incentivised to deliver fast so your tokens are never held up by our turnaround. If you find you're consistently not using your full allowance, drop down to a smaller plan.

Yes, anytime. If you're heading into a big quarter or a site relaunch, move to a higher tier. When things settle, scale back. You can also buy top-up packs for one-off spikes without changing your plan. That's the point — capacity that flexes with your roadmap.

There's no minimum commitment. You can cancel or change tiers at any time.

A mid-level Shopify developer costs £60K+ in salary alone, before NI, benefits, equipment, management overhead, and training. And that's one person with limited capacity. Our subscription gives you access to a team of senior specialists, AI-augmented workflows, built-in QA, and flexible capacity — typically at a lower total cost with significantly more output.